The representation of mixed families, relationships and children has been increasing in all media forms including television, movies and most notably commercials. This is not a new development however; the recent media frenzy that was triggered due to the Cheerios commercial has forced people to reevaluate the degree of which multicultural people are represented in the media.
The company released a statement saying, “At Cheerios, we know there are many kinds of families, and we celebrate them all”. Read our post to learn more about Cheerios beautifully blended commercial and why they had to deactivate the comments feature on youtube here.
Cheerios is not the only company who believes that representing mixed families is imperative. Old Navy, Ikea, Macy’s, eHarmony and others have released advertisements with a diverse casting of people. For more examples check out the Huffington Post’s article “13 Beautiful Ads featuring Mixed-Race Couples
Source: Biracial Wedding
These companies and Mixed Nation understand that our world is full of people from different cultures, religions and races. This is what our world looks like and the media should reflect that. In the future, we would love to see more than just a few advertisements that show the spectrum of color and culture. Other companies should embrace the variety our country and our world has to offer. This will help exhibit an accurate picture of society. They should take a lesson from companies such as Cheerios and it will help their company and the customers develop a better and stronger relationship with each other.
Here’s one of our favorite commercials from Seventh Generation Diapers. We hope to see more and more of these! What are your thoughts on this issue? Share in the comments below!